Problem: Yeah yeah Burger King wants to drive sales through the app but the real problem is, what do you do when your friends have bad taste and drags you to McDonald’s?!

Insight: It’s just one of those things. I would call it “The Cilantro Complex“. Either you love McDonald’s or you LOVE Burger King. And in a group of friends you can’t always agree on everything and some of us just have friends with a questionable taste.

Idea: You could get new friends. Or what if you could get your favorite burger delivered straight to your table anyways?