Brave
Brave
Background: Body hair is not your own business. For men, women or everyone in between, there’s a lot of stigma, expectations from sexual partners and beauty ideals connected to body hair.
Problem: Not shaving is an invisible choice, as it doesn’t require any tools like a razor. This makes it difficult to give it representation. In stores we see tons of different options for hygiene products for periods, but there seems to be only one choice for body hair. Shave it.
Idea: What if we made a tangible thing to represent different choices for body hair, so everyone was faced with the alternatives too?
Brand story
I wrote a brand story so you can discover who Brave is, why they exist and what they stand for.
On its way!
Tone of voice guide
With me, you don’t get a design guide, rules for space around the logo or a hex code.
You get a tone of voice guide. Dive in and learn about Brave’s voice.
Product extension
A lot of the insecurities comes from porn. What if we made a collab with PornHub, and created some representative porn for the launch of Brave Look?
