Fact: The air in New Delhi contains more than seven cancer-causing toxins and causes millions of premature deaths.

Problem: 480 million people in India face the most extreme levels of air pollution in the world. Yet the politicians fail to taking action.

Idea: We will make a product containing the toxins from the air of India and try to launch it. Eventually this product will get rejected to get sold on the market. We will use their own words against themselves, by exposing the rejection letter to the people of New Delhi.